Media Strategy

No single marketing strategy or combination of media works for every client. For this reason, Lakeshore Media offers a balanced strategy for each campaign.

Unlike most advertising agencies, Lakeshore Media measures every aspect of each campaign. Whether it is driven by cost per order, cost per lead, or other criteria, our high-performance service model is designed to optimize your marketing investments in Long and Short Form TV, Web, Social Media, Radio, Mail and Print. We seamlessly manage the entire process through every aspect of your advertising and marketing plan. From multi-media planning, design, creative and production – to market testing and campaign rollouts. Lakeshore Media possesses the proprietary accountability and tracking tools needed to insure that your advertising investment performs.